Power of advertising in business IELTS essay

In this lesson, you will find IELTS writing task 2 essay and answer “Power of advertising in business IELTS 7 band essay”

You should spend about 40 minutes on this task.

Today, the high sales of consumer goods reflect the power of advertising and not the real need of the society in which they are sold. To what extent do you agree or disagree?

You should write at least 250 words.

Power of advertising in business IELTS 7 band essay sample answer

Advertising surrounds us in our everyday life, & advertisers use countless means to catch the customer’s eye, including celebrity appeal, fantasy and plain old creativity. Advertisements create and sustain an ideology of consumption and it is a social force which stimulates the behavior of the buyer to purchase a particular product.

To begin with, advertising, though originally used to market products, now, unfortunately, markets feelings, sensation and life style regardless of usefulness of the product because this mode of communication imposes choices on the public mind through language, celebrities and story telling. For example advertisements targeting teenagers and youth for cola drinks using movie stars and cricket players of our country portraying a cool image of cola drinkers even if the product is unhealthy is clear misuse of advertising for sole benefit of profit.

On the other hand if it was not for advertising, owning and using many useful products would not have been possible because to bring down the cost of production, a certain scale of production is needed by manufacturers and this aim is addressed by use of advertising for example mobile phones which are immensely useful were very expensive when they were introduced but because of aggressive marketing, their market size kept on increasing, eventually bringing down the cost of production and hence making it affordable to large section of public.

To sum up, in my opinion advertisement is a two edged sword that either works for or against the consumer depending upon the particular product in question. The real focus should be to educate the consumer that before jumping in for buy decision , they should carefully evaluate objectively as to whether they actually need the product, can they really afford it and is the product really as useful for them as it claims to be. Once all above questioned are in affirmative, only then consumer should make the buy decision rather than simply getting carried away by the mindless advertisements.